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Over 50% of Americans Have Tried CBD, but Effectiveness Varies

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The overwhelming majority of current CBD users – 64% – take it to treat pain and inflammation, according to a survey taken by SingleCare this month. 

The survey, which was published on April 20, polled 2,000 men and women across the United States, and found that 33% of all respondents have already used CBD. Of those, nearly a third said it wasn’t effective. The company used an AYTM (ask your target market) survey model, with a 95% confidence level among CBD users and non-CBD users polled.

The results show a far higher usage of CBD among the American public than was published in a Gallup poll from August, 2019, which polled 2,534 randomly-selected adults by landline and mobile phone in the United States, and found that one in seven Americans (14%) use CBD products. The SingleCare online poll did not note the margin of error in its report, nor how the respondents were found. 

What Are Consumers Using CBD For? 

After pain and inflammation, the next most common use for CBD was anxiety and stress, reported by 49% of CBD users. Sleep and insomnia was a close third, reported by 42% of respondents. 

In addition, 27% said they use it for arthritis and 26% for depression, followed by 21% for migraines and headaches. A further 8% said they had given CBD to their pets, the same percentage who reported using it for “other mental health conditions.”

What are the most Popular Ways of Consuming CBD?

According to SingleCare, nearly 50% of the respondents who have used CBD said they prefer oils/tincture, lotions/balms, and gummies. The survey found that 18% said they were interested in capsules/tablets, and oil sprays, around the same amount that said they’d be interested in trying CBD-infused food. The products that respondents showed the least interest in were CBD patches and skincare products, at only 8% each. 

Why Non-Users are Shying Away from CBD

The survey found that 22% of respondents said they had not tried CBD because of distrust in manufacturers, the same percentage who believe it would not help them. A further 8% said they worried that CBD would make them high, even though cannabidiol lacks the psychotropic effects of tetrahydrocannabinol (THC). 

Part of the reluctance may also be reflected in the misconceptions of CBD held by survey respondents. These include the 26% of respondents who said they believe CBD is the same as marijuana and the majority – 57% – who said they believe that CBD will show up in a drug test. 

What is CBD Usage Like During COVID-19?

The survey results also spoke to a surge in CBD purchases as a result of the COVID-19 pandemic, as users stock up out of fear of potential shortages, and in order to deal with heightened levels of anxiety and stress, and to help them sleep.

According to the survey, 26% of current CBD users have stocked up on CBD due to fears over potential shortages due to the pandemic and the stay-at-home orders that went into effect in cities across the country beginning in March. The survey also found that 45% of those surveyed stated that they have increased their CBD usage during the pandemic in order to treat symptoms of the virus, alleviate stress or help them sleep. 

SingleCare’s results are in keeping with a recent report by Market Watch which stated that “nationwide online sales of CBD jumped 230% prior to the coronavirus quarantines and in California orders hit a record peak after Gov. Gavin Newsom issued his shelter-in-place order for the state, the Wall Street Journal reported, based on data from website Weedmaps.”

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